Relevance (by Detective)

Every company has its way of managing leads. Some business owners use basic tools like Google Sheets or writing everything down. You should update this approach - when possible -  but it can work for startups, mom-and-pop shops, or side hustlers. Larger companies, on the other hand, rely on lead ... Read More

For many sales development representatives (SDRs) responsible for prospecting and qualifying potential customers for a business, it can be quite a challenge to produce opportunities that will convert into actual sales.  SDRs play a critical role in a business, and for them to become more e... Read More

In outbound sales, personalization is key to catching the attention of your prospects and standing out in their inbox or voicemail. But with so much research and data out there, it can be overwhelming to determine what to focus on when crafting your outreach. That’s where the Sales ... Read More

[3 minute read]I'm sure you've heard how important personalization is in your cold outreach.Same with relevance.Do you know the difference? While they share some similarities, relevance and personalization... Read More

5 Sales Triggers (and how to use them)Open Job PostsInitiatives and ProjectsGrowth EventsComplementary Technologies... Read More